We aid teams in the development and operation of high-performance marketing processes and procedures that move the needle.
Marketing and revenue operations (MRO) is the application of operational excellence to the planning, execution, and optimization of marketing and revenue generation activities. Marketing operations is a strategic function that aligns marketing resources and processes with business goals to drive peak performance. Revenue operations are the set of processes and technologies that a company uses to manage its sales pipeline and drive revenue growth. By aligning marketing and revenue operations, companies can optimize their marketing spend, improve their customer acquisition rates and accelerate revenue growth.
When deploying MRO, businesses should first define their objectives and then develop a plan to achieve those objectives. Once the objectives are clear, businesses should identify the key performance indicators (KPIs) that will be used to track progress. Once the KPIs are in place, businesses should deploy the necessary technologies and processes to track, measure and optimize marketing and revenue performance. Finally, businesses should establish a feedback loop to continuously monitor and improve performance. By following these steps, businesses can ensure that their marketing and revenue operations are aligned with their business goals and driving peak performance.
I love collaborating with my team to take our clients' visions to heart, develop creative solutions, and create engaging designs with meaning.