Marketing efforts don’t have to stop with an email. With ActiveCampaign, beautiful email marketing is only the beginning. Not only are you able to send messages targeted toward each individual contact’s interests, but you can also make every campaign feel personalized with naming tokens. Whether you are using an automatically triggered email workflow or scheduling individual emails, your marketing and sales team can customize your marketing efforts to have full control over results.
ActiveCampaign’s CRM, with both email and sales automation, keeps all of your customer data organized. Manual tasks can eat at your calendar and can sometimes result in a contact slipping out of your funnel. A sales automation CRM keeps the entire process moving smoothly. Notify your sales team at the right time to close the deal and automatically update contact information and create tasks, nurturing the lead in a personalized process. With smart lead scoring technology, you know when to focus and when to wait.
