Staci Cretu Jan 6, 2022 8:37:14 AM 3 min read

Manufacturing CPQ Software Company Inbound Marketing Efforts

Verenia faced challenges revolving around an overloaded internal marketing team and the daunting task of increasing its brand’s presence in the digital landscape.

8

How Verenia CPQ Transformed Lead Generation Results with UMW

Uncommon Marketing Works began its partnership with Verenia in 2019. In the span of 1.5 years, the Uncommon team joined forces with their internal marketing team to achieve increased lead generation, improved online presence, successful event marketing, and a brand refresh, among many other initiatives along the way leading them to being acquired by Oracle at the start of 2022.

The Impact of Targeting the Right Audience on a Growing Digital Presence 

Verenia faced challenges revolving around an overloaded internal marketing team and the daunting task of increasing its brand’s presence in the digital landscape. They were not sure how to effectively reach their target audience within the manufacturing space, succeed with leads at every stage of the customer and prospect journey, and develop a cohesive strategy with manageable tactics.

To learn the strategies and tactics that our team implemented at the business to achieve this growth, download our case study. Let’s connect on how we can drive steady and transformational year-over-year results for your brand.

Read the case study today, and learn how a partnership with Uncommon’s marketing experts can catalyze similar business outcomes for your brand.

“We were struggling with digital marketing before we met the folks at UMW. While we have great in-house resources, we felt our growth was going to be tied to how fast we could pick up and understand the many layers of digital marketing and the challenges of bringing messaging to our manufacturing customers and prospects. Staci & her team at UMW turned our goals into reality by breaking down our vision into manageable tasks, including everything from drip campaigns to persona design to webinars—and helped us tackle them one at a time, using a combination of our own resources and theirs. They're a tremendous partner and I recommend them to anyone trying to get the most out of their digital presence.” - Victorio Pellicano, CEO, Verenia

DOWNLOAD THE CASE STUDY TODAY

Blog image (21)
Balanced Marketing Strategies
Many growing businesses struggle to find the time and money to manage their marketing strategies. That’s where we come in. Our marketing witches and wizards will take the stress out of planning your integrated marketing strategy to nurture interest into qualified leads.
Untitled design-2
Diverse Industry Experience
The perfect marketing mix isn’t pulled from a hat – it’s carefully planned, executed, and measured with a deep understanding of your brand’s goals. From startups and non-profits to establish software companies and local gyms, we have the experience you're looking for.
bg-woman-phone
Close Expert-Client Relationships
As a boutique agency, our day-one task is to create deeper, more personal relationships with all of our clients. This helps us formulate the perfect strategies for you (and only you) – regardless of your industry or size.
30-MIN STRATEGY CALL

RELATED ARTICLES