Admin Dec 24, 2021 7:33:21 AM 4 min read

Software Company Increases Leads by 284% with UMW

Uncommon Marketing Works helped a startup software company achieve Series C funding with a 284% increase in leads from 2018 to 2020 (mind you—during a global pandemic).

Implementing Lead Generation Tactics Designed for Technical Audiences

In 2018, Uncommon Marketing Works became an extension of the marketing department for a startup software company providing data analytics technology for process manufacturers. Their goals focused on increasing leads, growing their partner program, and achieving Series C funding. 

In 2021, the business achieved Series C funding with a 284% increase in leads from 2018 to 2020 (mind you—during a global pandemic).

Since their partnership with Uncommon Marketing Works began:

  • Webinar registrants grew by 1,295%.
  • Leads generated increased by 284%.
  • Their LinkedIn following grew by 4x.
  • Demo requests increased by 65%.
  • Website sessions increased by 237%, and new users nearly doubled.

To learn the strategies and tactics that our team implemented at the business to achieve this growth, download our case study. Let’s connect on how we can drive steady and transformational year-over-year results for your brand.

Read the case study today, and learn how a partnership with Uncommon’s marketing experts can catalyze similar business outcomes for your brand.

The Uncommon Marketing Difference

We’re not your average marketing agency – and that’s a good thing! We don’t just focus on one area of expertise, and we don’t implement stale marketing tactics.

Since Uncommon Marketing Works was founded, our experts have made revolutionary connections between growth marketing and generating revenue. Our job is to help your business enable sales while brainstorming and implementing next-gen marketing strategies.

Whether it’s traditional, digital, or futuristic tactics, we assure you that we know what works. Our creative outlook on marketing has transformed the way companies generate sales – and we’ll help your business do the same!

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Balanced Marketing Strategies
Many growing businesses struggle to find the time and money to manage their marketing strategies. That’s where we come in. Our marketing witches and wizards will take the stress out of planning your integrated marketing strategy to nurture interest into qualified leads.
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The perfect marketing mix isn’t pulled from a hat – it’s carefully planned, executed, and measured with a deep understanding of your brand’s goals. From startups and non-profits to establish software companies and local gyms, we have the experience you're looking for.
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As a boutique agency, our day-one task is to create deeper, more personal relationships with all of our clients. This helps us formulate the perfect strategies for you (and only you) – regardless of your industry or size.