What is Marketing Automation?
The process of discovering, nurturing, and managing leads – via email, web, social, text, etc. – can eat up TONS of manual hours. But what if there was a way to do this automatically?
Enter marketing automation.
A marketing automation strategy is designed to follow a set of instructions – called workflows – to systematically find, score, and nurture leads in your CRM to deliver the best prospects on a silver platter. Humans are free to focus their efforts on more important tasks – like closing sales and developing long term business strategies.