Inbound marketing is an approach that uses various marketing activities to draw the attention of your prospects or clients rather than having to go find them. This attention is earned because you position yourself or your company as a thought leader in your unique industry and are viewed as a valuable resource.
With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. By creating content designed to address the problems and needs of your audience, inbound marketing attracts qualified prospects and builds trust and credibility.
An inbound marketing strategy utilizes various forms of marketing to pull your audience in. These tactics include content marketing, blogs, events, search engine optimization (SEO), and social media to create brand awareness and attract new business.
Using traditional marketing such as paid advertising or cold-calling, companies focus on finding customers with techniques that can be interruptive and marketer-centric. Inbound marketing flips the traditional “push” strategy to a “pull” marketing strategy, creating a fundamental shift for marketers.