Choose a topic that you're passionate and knowledgeable about. Your attitude throughout the video will greatly determine if viewers continue watching after the first 10 seconds or not. Also, make sure your topic is as relevant as possible. Trending topics receive more exposure, but you'll need to take a new angle with the topic to stand out amongst other video content.
Your video title should be attention-grabbing. Keep your title within 70 characters and focus on using keywords. This will help your video be found easier and rank higher.
When using natural lighting, make sure your camera is facing away from the light, using the light to shine directly on your face. If you have the budget for artificial lighting, standard three-point lighting is best: key light, fill light, and rim light.
Video graphics should be created with the dimensions of the video, whether that be 1920x1080 or 1280x720. Also consider the ratio for the platform where the video will be posted, whether that be square, vertical, landscape, or full portrait. All graphics should be high-quality and avoid pixelation.
When filming your video, once again, consider the platform where the video will be posted. For YouTube, Vimeo, Instagram, and Facebook, landscape videos are more appropriate. For social platforms like Snapchat and TikTok, vertical videos do well.
SPEAKING TO THE CAMERA
When speaking to the camera, look directly at the lens so your eyes are positioned (hypothetically) at the person that is watching the video. You want your viewers to continue watching, so pretend like you're addressing them as you're recording.
Confidence is key when recording. Don't let the fear of making a mistake take away from your performance or cause you to rush through what you're saying. Avoid being scripted and be just
as animated on camera as you would be in person. Your viewers want to relate to you. Showing more of your personality leads to longer watch times.