Creating brilliant videos

Video Creation Checklist

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A 7-Step Checklist to Creating a Captivating Video

The recipe for success with video content creation in today’s world takes a bit more than a selfie stick and a script. But don’t fret—we’ve broken down the process for you to knock video content creation out of the park!

Videos have taken over the online world, and are projected to continue to hold audiences’ attention for the foreseeable future. Videos with strong content are an effective way of conveying your brand’s message to your consumer, providing an advantage on social media.

Why incorporate video marketing in your next marketing strategy? It’s simple:

  • Videos consistently deliver a high ROI
  • Videos are popular and in-demand
  • Videos are captivating
TOPIC

Choose a topic that you're passionate and knowledgeable about. Your attitude throughout the video will greatly determine if viewers continue watching after the first 10 seconds or not. Also, make sure your topic is as relevant as possible. Trending topics receive more exposure, but you'll need to take a new angle with the topic to stand out amongst other video content.

TITLE Your video title should be attention-grabbing. Keep your title within 70 characters and focus on using keywords. This will help your video be found easier and rank higher.
LIGHTING When using natural lighting, make sure your camera is facing away from the light, using the light to shine directly on your face. If you have the budget for artificial lighting, standard three-point lighting is best: key light, fill light, and rim light.
GRAPHICS Video graphics should be created with the dimensions of the video, whether that be 1920x1080 or 1280x720. Also consider the ratio for the platform where the video will be posted, whether that be square, vertical, landscape, or full portrait. All graphics should be high-quality and avoid pixelation.
ORIENTATION When filming your video, once again, consider the platform where the video will be posted. For YouTube, Vimeo, Instagram, and Facebook, landscape videos are more appropriate. For social platforms like Snapchat and TikTok, vertical videos do well.
SPEAKING TO THE CAMERA When speaking to the camera, look directly at the lens so your eyes are positioned (hypothetically) at the person that is watching the video. You want your viewers to continue watching, so pretend like you're addressing them as you're recording.
ATTITUDE Confidence is key when recording. Don't let the fear of making a mistake take away from your performance or cause you to rush through what you're saying. Avoid being scripted and be just
as animated on camera as you would be in person. Your viewers want to relate to you. Showing more of your personality leads to longer watch times.

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