Research of your target audience that leads to a holistic understanding of their situation, challenges, goals, and motivations is imperative to creating content they’re willing to engage with. Create buyer personas and put a real person at the end of every content marketing tactic you pursue.
Keep your ideal customers and their perspectives in mind always, and you’re on your way to increased conversions. Make sure your reasoning behind your efforts isn’t based on what you like or think would sound best for your target audience, but based on what your research has proven they will engage with.
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