As a professional in the industry, you already know that technology and software is a complex field — both when it comes to creating and refining your product and in building a healthy, growing business around that product.
On the business side, you have the challenge of creating a technology product that is functional, efficient, and user-friendly; as well as a need to clearly communicate the features and benefits of a complex product to potential customers.
Like most businesses, technology and software firms have expressed one main business challenge that is more critical than others: drawing in new leads and developing them into loyal customers. Finding and keeping quality employees as well as staying innovative and competitive in an ever-changing economy are other common concerns in the technology field.
If you’re facing some of these challenges, you’ve probably already noticed their impact on various aspects of your business, including your marketing program.
That’s where we come in.