As you have very different purposes and, as a result, different operational models from most businesses, nonprofits and associations like yours face distinct challenges in building and maintaining support for those they serve. Some of the biggest organizational challenges that nonprofits must address include making the most of extremely limited resources and at the same time, creating an organizational design that will last well into the future.
Even with the unique features of a nonprofit or association, there are some main goals that stay the same as with a business: engaging and retaining customers, or in this case, donors. Loyal financial supporters are critical to the success of your nonprofit organization, as their contributions provide the means for the charitable work that you do and, in some cases, the functions of operating the nonprofit. While the goal of increasing the donor list is similar, the way to approach that goal will be very different for your nonprofit than for your business.
The reality is that you can’t market and promote a nonprofit organization or association the same way you would with for-profit endeavors. The work that you do brings with it distinct challenges for not only your business overall, but also for your marketing strategies and procedures.
This is something that we understand, and we’re determined to help you with.