Manufacturing and distribution industry businesses face a wide range of challenges, many of which you have probably experienced yourself. As a field that has taken longer to embrace more modern marketing strategies, manufacturers and distrbuters are racing to catch up in social media, websites experiences and inbound marketing. At the same time, competition within the manufacturing and distribution fields is fierce and has only continued to intensify.
In such a crowded industry, it becomes even more difficult for your brand to stand out from the competition to show the unique strengths and advantages of both your processes and products. One of the key ways to clarify and build awareness of your manufacturing or distribution business’ unique selling proposition is through effective, integrated marketing. Yet even in marketing your brand, you will likely face certain challenges common to your industry.
The most common concern for brands in the manufacturing/distrubution field is in showing the value of your marketing efforts in terms of financial return. While online marketing has distinct benefits as part of a comprehensive marketing campaign, tracking and analyzing all the data can be overwhelming. Website management is also a top marketing challenge for manufacturing/distribution firms. Whether it’s optimizing your website design to attract new customers or refining your content to rank higher in search engines, properly maintaining and updating your website is a key aspect of successful marketing in a modern age. In addition, you may find that targeting an international audience is a challenge you share with others in the manufacturing or distribution industry.