Fractional CMO Services

Typically, an outsourced CMO works between 10 and 40 hours per month with a company on a contractual basis.

Outsourced CMO: What is it?

Chief marketing officer responsibilities can be delegated to an individual who isn't a full-time employee of the company, such as a W2 employee.

A full-time or 40-hour-a-week CMO is not always necessary for the firms that use an Outsourced CMO. An Outsourced CMO provides organizations with the financial arbitrage of having top-level talent to guide and support their organization and marketing while allowing them to reinvest the capital necessary to build, deploy, test, and scale campaigns.

An Outsourced Chief Marketing Officer is a member of the company's executive team, tasked with making choices that will help the CEO and board of directors realize their goals.

This means that the outsourced CMO must be well-versed in all aspects of advertising, from branding to lead generation to paid media like Facebook and Google Ads to content marketing and social media. This includes everything from print ads to radio and TV commercials.

Because of its rapid expansion, the company necessitates the services of an Outsourced CMO to oversee its marketing initiatives.

You may be considering employing an Outsourced CMO to help your company grow. As a result, if you're wondering, "Why should I or why should we hire an Outsourced Chief Marketing Officer?" the answer boils down to knowing where your company stands, what your competitors are doing, where your growth potential lies, and where you should focus your marketing and sales efforts.

You should not engage an outsourced CMO if your management team need an in-house CMO to spend 40 hours per week on a regular basis. The number of high-level marketing activities performed by the CMO can demonstrate this.

A full-time Chief Marketing Officer is a need in such a setting. Why? That full-time CMO has a lot to do and can easily fill a 40-hour week schedule with high-value, highly leveraged labor to support your organization's growth and achieve the lofty goals that you and your team have set for yourself. Your company should engage an Outsourced CMO if it wants to expand and outperform its rivals. Hiring an Outsourced CMO is the fastest way to deploy an all-encompassing go-to-market strategy, utilizing your team or potential outside vendors, for a new product or innovation, or service you'd like to bring to market.

Using an Outsourced CMO is a good idea if you want the services of a marketing strategist and leader but don't require them to work 40 hours or more each week.

As you contemplate the future of your business and its development, It's essential to think about what's genuinely required. An Outsourced CMO would be a costly error if you actually required and could afford a full-time CMO. That being said, companies with annual revenues ranging from $1 million to $50 million frequently benefit greatly from hiring an Outsourced CMO.

In order to build your business, you need to ask yourself who you need on your bench to give you the best opportunity of achieving the ambitious goals you've set for your firm. As a strategic marketing leader, an Outsourced CMO will be able to understand all of the moving parts and pieces in your company, including your customer lists, ebooks, webinars, and other marketing assets.

In order for the chief marketing officer to design a plan that works best for your company, this involves the team and human resources accessible to him or her.

Your firm will benefit from the Outsourced chief marketing officer's ability to influence your organization by bringing in the proper people and managing those people to ensure they accomplish the desired goals.

We believe that in the long run, in-house marketing is the best option for your company. There are times when it makes sense to use outside suppliers or agencies to help implement certain marketing initiatives.

Outsourced CMOs have a direct influence on the business since they are able to accept full responsibility and accountability for the marketing department's outcomes.

An Outsourced CMO does not replace your marketing team.

After years of working with organizations between $1 million and $50 million a year. It has become apparent to us that most organizations have smart capable marketing staff, but no real strategic leadership in the organization. By providing strategic leadership through an Outsourced CMO, the marketing team is able to get more done.

Never again does the marketing team wake up in the morning and say, “What should I do today?” Instead, the Outsourced CMO will be able to give them long term outcomes that they’re aiming for. And the marketing team can then work diligently and ardently every single day to achieve those outcomes.

The Outsourced CMO also provides a level of support guidance and leadership that the organization is potentially lacking currently. This means the CEO or whoever else has been wearing the hat of the CMO can spend their time focusing on other areas of the business. While the Outsourced CMO grows the marketing team’s capabilities and capacity, and provides momentum, through leadership.

The perfect outcome for an Outsourced CMO is to support and encourage the growth of your current marketing team, and hiring additional marketing support as needed. And when the situation arises, providing recommendations and even following through on firing marketing talent that is not performing at the level they need to in order to achieve your business outcomes.