7 Reasons To Hire a Digital Marketing Agency
In the midst of running and trying to grow your business, you’ve probably realized managing your company’s digital marketing alone is challenging. From managing LinkedIn campaigns to optimizing for SEO, and everything else in between, owning the responsibility of your brand’s marketing can be extremely time-consuming.
Uncommon Marketing Works’ CEO, Staci Cretu, worked as a corporate marketing manager before founding this digital marketing agency. In this post, Staci shares her point of view on why she decided to hire and work with digital marketing agencies throughout her career.
Having worked in the corporate environment for 15 years I was consistently faced with whether or not I should hire a marketing agency or have an internal employee handle the marketing tasks. While in some instances it made sense to have an internal person handle the marketing tasks in other circumstances, it was a better business decision and more cost-effective to outsource marketing activities.
In this post, we will walk you through seven reasons to hire a digital marketing agency.
Top reasons to work with a digital marketing agency:
1. Expert advice and knowledge.
One of the main reasons I outsourced marketing was that I needed to find an expert that had specific knowledge about a marketing task or strategy. Expert marketing advice and knowledge are two of the main reasons most companies seek a marketing agency.
2. Act as independent contractors.
At some point, every company is faced with a decision to outsource or keep jobs in-house. While marketing consultants work directly with their clients, they do not require the same supervision as employees doing comparable tasks. Marketing agencies act as independent contractors that are required to perform in accordance with the consulting contract thus eliminating time management and organizational liability.
3. Specialized skills.
Acting as a third party, marketing agencies bring objectivity and often a fresh point of view along with their individual team members’ specialized skills – as well as industry experience. Marketing outsiders can bring new life and ideas into projects, due to their vast marketing experience and expertise.
When you hire a digital marketing agency, you hire a team of experts, versus hiring one “expert” if you decide to hire internally.
4. Dedicated time.
Let’s face it, time is precious. However, marketing agencies have dedicated time they are responsible for supporting their clients. Internal marketing departments are pulled in so many directions it can make it difficult to perform some marketing tasks.
When working with a successful marketing agency, your team will make themselves available to you when they are needed. This provides you with the flexibility to provide projects to your agency when needed.
As your business grows, your marketing agency should adapt to your needs. Rather than hiring additional internal employees, marketing agencies can shift their retainer hours to accommodate new projects as they arise.
6. No long-term commitment.
Compared to hiring an employee (unless you’re located in an at-will state), there are no long-term commitments to using a marketing agency. If you have a particular project that needs to be worked on, a simple phone call and a signed contract will suffice.
You also have the benefit of purchasing a marketing retainer. Many companies choose to outsource all of their marketing needs to digital marketing agencies. Hiring a digital marketing agency to run your marketing campaigns takes the pressure off of your internal team and gives the responsibility to the specialists.
Hiring a marketing agency may seem like an intimidating cost endeavor however when you add up the costs associated with a full-time equivalent (FTE) employee your costs are remarkably lower. Why do you ask? A marketing agency doesn’t require health insurance, vacation time, 401(k) plans, or other benefits provided to employees.
Need a hand maximizing your digital marketing efforts? Our team would be happy to help you do just that. Schedule a free 30-minute strategy call today, and let us show you how a digital marketing agency can work for your business.