Sue Hodgson Apr 18, 2022 2:19:45 PM 7 min read

Ultimate Guide to Your Brands Identity

Creating an identity for your brand is crucial for success.

Brand identity is the visible components of a brand, like colors, designs, and a logo that your customers can easily recognize and identify as who you are.

It not only helps your customers identify your business and its products or services, but it also creates a sense of loyalty and trust, a strong brand identity will also help you stand out from the competition.

Building a positive brand image can bring in consistent sales and make product rollouts more successful.  Building a positive, cohesive brand image requires analyzing the company and its market, and determining the company's goals, customers, and message.

So how do you go about creating a brand identity? There are several steps you can take:

  •  Establish your brand’s personality. Decide who you are first. What is your company’s mission and vision? What are its core values? What kind of tone does it want to project? These are all important factors to consider when creating a brand identity.
  • Create a style guide.This is a document that contains rules and guidelines for your company. Your voice, tone, and style. It makes anything you create have a consistent visual look for all your branding materials, from your website to your business cards.
  • Create a logo. This is one of the most iconic elements of a brand's identity, and it’s important to make sure it’s professional and memorable. It must grab attention, make a strong first impression, be impressive, and separate you from your competitors.
  • Develop a marketing strategy. This is your business's general game plan for how to attract prospective customers and turn them into actual customers. Your brand identity should be reflected in all your marketing materials and campaigns.
  • Know your target market. Research your target audience. These are the specific groups of people who are most likely to buy/use your product or service, and consequently, the group you should be trying to attract. Create buyer personas and always be reviewing and researching to be relevant to them.

We’ll be honest - creating a brand identity is a lot of work, but it’s worth it in the long run! If you take the time to create a strong identity, you can build customer loyalty and set your business apart from the competition.

When it comes to branding your business there are some things you should avoid at all costs! Check out our list of 6 Do’s and Don’ts of Creating a Successful Brand Identity

1. DO Keep it simple: The best logos are simple and easy to remember. They also need to work well in both black and white and color.
2. DO Be authentic: Make sure your brand identity reflects your company's values and personality. Consumers will see through any attempts at being something you're not.
3. DO Be distinctive: Stand out from the competition by creating a unique brand identity that is instantly recognizable.
4. DON’T Copy someone else: It's important to create a brand identity that is unique and reflective of your company's values and personality. Trying to imitate another company's brand will only make you look unoriginal and unprofessional.
5. DON’T Be too trendy: Jumping on bandwagons and following every current trend is a surefire way to lose credibility with your customers. Make sure your brand identity is timeless and doesn't become dated quickly.
6. DON’T Be too serious: A brand that takes itself too seriously can come across as stiff and unapproachable. 

Creating a brand identity can be a daunting task, but it's important to get it right. Set up a 30-minute strategy call with us here at Uncommon Marketing Works and let us do the hard work for you. Let us help you stand out from the crowd with timeless design, better brand strategies, and a memorable identity.

We’ll take care of the tedious research and discovery process to help you define everything from personality to long-term direction. With our help, you’ll never wonder about your business identity and neither will your customers.

Our team will work with you to ensure your brand voice matches the image you’re cultivating for your company. Everything, from your values to your personality, should be clearly defined and integrated into your brand guide and we’ll help you get there.

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