Staci Cretu Feb 27, 2020 4:17:15 PM 12 min read

Your Survival Guide to Effective LinkedIn Marketing Solutions

How to Get More than Likes on LinkedIn

LinkedIn isn’t only a place for your new headshot to live; it’s an enormous opportunity to grow your company’s exposure. Increasing the amount of engagement for your business’s page is a closer opportunity than you may think. It helps that using LinkedIn marketing solutions isn’t a completely uphill battlethe platform has 3x higher visitor-to-lead conversion rates than Facebook and Twitter.

It’s an essential place that your brand has to be, with 50% of LinkedIn members being more likely to buy from a company when they’ve previously engaged with them over the platform. 

So, here’s how to make that engagement happen.

5 Ways to Take Your LinkedIn Marketing Strategy to the Next Level

When it comes to upping your LinkedIn game, here are a few tricks you’ll want to keep up your sleeve.

1. Updating and Optimizing Your LinkedIn Page Information

First and foremost, make sure your page’s information is complete. Don’t skip any steps when it comes to putting information on your company’s LinkedIn profile that will answer almost any question a viewer would have about your business. People use this as a common resource to learn more about a specific brand and what it stands for.

Additionally, it’s important to optimize your LinkedIn business profile. Use keywords in your page’s text that rank highly among SEO standings. Utilizing this tactic will help your page show up as an organic search result for potential customers. 

2. Making Your Page Easily Accessible

Give your desired audience every chance possible to see and follow your LinkedIn profile. Enhancing this exposure entails putting links to your profile on your website, on all of your employees’ personal LinkedIn profiles, and in emails (either included in your signature for personal communication or as a button for automated sends). Even posting on your other platforms’ accounts, such as Facebook or Twitter, to follow your LinkedIn account can help your page gain the attention it deserves.

3. Posting Content on LinkedIn: When, What, and How 

This is a big one. To optimize your LinkedIn marketing strategy, a lot of your focus needs to be on the content of your posts itself. It’s a necessary step to consciously post at specific times. A simple guideline is to only post on weekdays, and most often, in the morning. Think about it: This is when most LinkedIn users, like you, are checking their feeds (when they’re trying to get their day started and the coffee hasn’t kicked in yet).

Additionally, make sure to post regularly. Posting several times per week builds a constant presence that your followers will become familiar with, and gives them all the more opportunities to engage.

Now, the “what.” LinkedIn is a place by professionals, and for professionals. 60% of your connections are interested in news and updates regarding their industry, and only 43% are looking to see updates and news regarding your product or company. Put an emphasis on providing thought-leadership content and becoming a trusted face in your industry, then sell your product.

Use hashtags, but don’t sound spam-ish. Best practices for hashtags and effective LinkedIn marketing solutions include using an average of two hashtags per post. Most of the time, it’s better to keep them tailed-on at the end of the post, instead of tagging a word within the sentence. This contributes to a more clean, professional post.

Speaking of tagging, never forget to tag other people and companies (if applicable). This is one of the best ways to gain exposure on LinkedIn. Their followers will see your post and profile, even if they don’t follow you in the first place. This process also publicly displays your connections and networking abilities, building on a trustworthy reputation.

Another key component of a successful LinkedIn marketing strategy: posting videos and quality-visual content. On LinkedIn, posts with images result in 98% more comments, and 75% more post shares occur if you link a YouTube video in your LinkedIn post. 

When you get these increased engagements, don’t let them go to waste. It’s imperative to respond to comments on your posts and keep the conversation going with people that are interested in what you have to say. Again, this engagement will also appear to their followers, whether they already follow you or have yet to do so.

4. Reaping the Benefits of Paid LinkedIn Campaigns

The advantages of LinkedIn marketing don’t stop with organic posting; there is a whole world of paid advertising on LinkedIn that can prove to be very beneficial to your business. You have the ability to target a highly-specified audience of LinkedIn users and advertise gated or ungated content, webinar or event registrations, etc. with a goal of brand awareness, lead generation, website conversions, and more. Check out LinkedIn’s business site to learn all of the ins and outs or contact us and we can walk you through it.

5. Responding to Analytics

Being dynamic is the name of the game when it comes to improving your LinkedIn marketing solution. It will always be worthwhile to check your page’s results and trends within its analytics reports to see what’s working and resonating with your audience and what isn’t. Sometimes, that can be tough to predict, and trial-and-error is what you’ll heavily rely on. Just be sure to make the necessary adjustments as soon as you notice they’re warranted.

Are you ready to up your LinkedIn marketing game? We’d be happy to discuss what your goals are and how you can get there with a free 30-minute strategy call.

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