Staci Cretu May 16, 2017 2:22:00 PM 4 min read

Inbound Marketing Tips for Lead Generation

What Are Some of the Best Inbound Marketing Tips for Lead Generation?

The biggest goal of inbound marketing is to generate leads. The following five inbound marketing tips and tricks will help you get the most leads in the least amount of time and for the least amount of money.

Inbound checklist banner.jpgTip #1 Make Sure You Know What Your Business Stands For

What is it that you're offering? What makes you stand apart from the competition? What's your value proposition? These are all things you need to make clear before you begin any sort of digital marketing strategy -- because no amount of digital marketing will work without a clear definition of what your business is, and the types of things you offer.

Tip #2 Publish The Right Content and Consistently

The next most important thing that you have to remember, when it comes to inbound marketing, is that you need to publish the right content (that is, the type of content that keeps your audience engaged) and you need to publish consistently. The average digital marketer recommends that you publish a blog and/or a video at least two to three times a week for three months to get optimal results.

Tip #3 SEO is Essential

It's not enough to have the right type of content, or even to have a consistent publishing schedule. Rather, you need to make sure that all your content is optimized for SEO -- that is, your content uses the right amount of keywords in the right context, is at least 300 words long, has one internal and one external link, and its grammar, spelling and punctuation are perfect. While this may seem like a minor thing to pay attention to, it will make all the difference between having your content marked as "spam" in Google and have it rank in Google searches.

Tip #4 Include a Call to Action (CTA)

Finally, but certainly no less importantly, at the end of every single piece of content you publish, include a call to action (CTA) that either has the potential customer get in touch with you, or allows them to leave their information so you can get in touch with them. This will allow you to build a database of warm leads that will turn into immediate customers.

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