Annie Stabler Apr 17, 2023 2:56:15 PM 6 min read

WFH: Saving the Planet, One Slack at a Time

April 22 is Earth Day, and what better time is there to dive into a topic that's close to our hearts? We're talking about the game-changing environmental perks of working remotely, and how partnering with a remote agency can reduce your carbon footprint. 88% of consumers are loyal to brands that take an active role in environmental change. So where does remote work come into play? Let's dive in.

One of the biggest ways remote work helps the environment is by reducing the carbon emissions associated with commuting. The daily commute to work can be a major source of greenhouse gas emissions, as it usually involves burning fossil fuels in the form of gasoline or diesel in our cars, buses, or trains. These emissions contribute to air pollution and increase the concentration of greenhouse gasses in our atmosphere, leading to global warming and other devastating environmental impacts.

By working remotely, we can significantly reduce our carbon footprint by eliminating or reducing our daily commute. Instead of spending hours stuck in traffic or crammed in public transportation, we can simply walk to our home office or set up our laptops at a local coffee shop. This not only saves us time and money, but also reduces our contribution to air pollution and lowers our carbon emissions.

Remote work also helps reduce the need for physical office spaces, which often consume significant amounts of energy and resources. Traditional offices need electricity to power lights, computers, and other equipment, as well as heating and cooling systems to maintain a comfortable working environment. Additionally, offices often generate waste in the form of paper, plastic, and food waste, which can contribute to pollution and landfill waste.

On the other hand, remote agencies operate with minimal physical office spaces, or even none at all. Instead, they rely on virtual communication tools, such as video conferencing and online project management platforms, to collaborate with their team and clients. This not only reduces energy consumption but also minimizes waste and promotes a more sustainable work culture.

Moreover, remote agencies often have a global team distributed across different locations, which can help tap into local talent and reduce the need for long-distance travel for business meetings. This not only cuts down on air travel emissions (amazingly, 55% of companies have cut down on air travel post-pandemic), but also promotes diversity and inclusivity in the workplace.

Another environmental benefit of remote work is the flexibility it offers. Many remote agencies allow their team members to work from anywhere, whether it's from the comfort of their own homes, a nearby co-working space, or even while traveling. This flexibility eliminates the need for frequent commuting, allowing team members to live in more eco-friendly locations or reduce their travel footprint.

But it's not just about reducing emissions and waste. Remote work also promotes a healthier work-life balance, which can improve our mental and physical well-being. With the freedom to create our own schedules and work in environments that suit us best, we can reduce stress, enjoy more quality time with our loved ones, and take better care of ourselves. This holistic approach to work can lead to happier, healthier, and more engaged team members, which in turn can contribute to a more positive and sustainable work culture.

When hiring a marketing agency, consider partnering with one that’s remote. Look for agencies that operate with a full remote and have a strong commitment to sustainability and environmental responsibility. A remote agency is more likely to be comfortable in virtual communications spaces, and will likely have many tricks up their sleeves to help your B2B or B2C business all things digital.

Looking to learn more about partnering with a fully remote agency? Contact us today to learn more about Uncommon and how we can help take your business to the next level.