Staci Cretu Aug 15, 2017 9:26:28 AM 6 min read

Automate Your Message, Deliver Your Brand to an Audience’s Fingertips

Automating your inbound strategies to build authentic lead generation.

Communicating a brand and message to a customer base has always been a complicated, often confusing endeavor. The size and scope of the digital landscape, now greatly expanded due to the popularity of mobile devices, only make that endeavor even more intimidating and difficult to wade across. With the seemingly countless different channels, platforms and media types, companies can get stuck in a perpetual state of paralysis when attempting to navigate the choppy digital waters.

Fortunately, with the advent of inbound marketing, a company doesn’t have to take the marketing journey on its own. At Uncommon Works, we specialize in providing companies and organizations of all shapes and size with a unique, personalized and impactful campaign that embodies the message and spirit of your brand and mission.

What Is Inbound Marketing?

Simply put, inbound marketing employs a strategy that distributes your message throughout the many different digital channels with various assets and campaign components. With inbound marketing, the audience is attracted to your campaign from several possible sources, including social media platforms, blogs, emails and search engine results. It is designed to be unobtrusive yet attractive to allow the audience to gravitate towards your message.

What Are the Benefits of Inbound Marketing?

The unique power of inbound marketing is designed to make a connection with an audience, thereby drawing them to you rather than actively targeting them yourself through outbound marketing efforts. It establishes a familiarity between the audience and your organization, forming a personal link that has proven to be extraordinarily powerful in converting hits, shares and likes to actual sales. In other words, inbound marketing generates warm leads simply in the way it’s designed and, as you already know, warm leads are more readily converted to tangible results for your bottom line.

What Are the Tools Used for Inbound Marketing?

Although the marketplace is extremely crowded with a variety of different solutions, like most things in life, some are better than others. In fact, when it comes to the design and deployment of a campaign, the HubSpot Inbound Marketing Platform is unparalleled in its ability to attract, engage and convert leads into sales.

The HubSpot platform truly shines in its simplicity while also flourishing in its efficiency and effectiveness. It is a straight-forward, convenient platform that makes inbound marketing strategies manageable and powerful for delivering sales with a high return on investment.

HubSpot and Marketing Automation

One of the specific benefits of the HubSpot platform is its ability to disperse your message throughout the different digital channels. By simplifying a multi-channel approach to distributing your message and brand, HubSpot ensures your marketing efforts are appropriately spread throughout those digital channels. Also, by automating emails from your organization to current and prospective customers that have shown interest in your business in some capacity, that automated email marketing can target yet another source of leads, further extending the scope and specificity of your campaign.

The Results Don’t Lie

variety of recent studies validate the use of well-organized, targeted inbound marketing campaigns to capture and convert all-important leads into sales, all speaking of its ability to provide significantly higher ROI than outbound campaigns. Also, with the ability to attract new customers – the biggest worry amongst small to midsize businesses – inbound marketing’s unique ability to attract an audience is quickly making it indispensable to increasing revenue both today and tomorrow.

Given the sheer number of agencies and solutions available to your organization, finding a partner that is skilled, knowledgeable and unique in its insight and practice is essential in using inbound marketing to its fullest potential. At Uncommon Works, we implement strategies built to help your message cut through the clutter and distinguish you from the competition. Using innovative solutions like HubSpot and automation techniques, your message will be distributed in an effective and impactful way that will not only expand your customer base, but also convert it into the sales you crave.

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