Harley Sheffield Jul 19, 2022 11:46:33 AM 8 min read

6 Ways Video can Drive Your Digital Marketing Strategy

Video is the most effective way to get your message across. It's more engaging than text, easier to digest than images and can be viewed on any mobile device. The average American spends around 13 hours per week watching online videos – that's an entire work day! It's not surprising then that video is one of the fastest growing segments in digital marketing. But how can you use this new medium to benefit your business? 

 

Connect with Your Audience

Video is a powerful way to connect with your target audience. It allows you to share your story in a way that is both personal and engaging. When used correctly, video can be an extremely effective marketing tool. The key to success is to create a video marketing plan that is tailored to your specific goals. 

 

By taking the time to develop a clear and concise plan, you can ensure that your video has the maximum impact on your target audience. When executed properly, a video marketing plan can be an invaluable asset in achieving your overall marketing objectives.

 

Explainer Videos for Complex Products or Services

Many businesses overlook the potential of video as a tool for explaining complex products or services. However, video can be an extremely powerful way to communicate complex information in a way that is easy for customers to understand. A video strategy for business should focus on creating videos that are clear, concise, and visually appealing. 

 

Additionally, businesses should consider using animation or infographics to help explain concepts that may be difficult to explain verbally. By investing in video, businesses can create a valuable resource that will help them to better serve their customers and grow their business.

 

Drive Traffic to Your Website or Landing Pages

As any marketing professional knows, driving traffic to a website or landing page is essential for generating leads and boosting sales. There are a number of ways to do this, but one of the most effective is video marketing. A well-made video can be highly engaging, and it can give viewers a sense of what your brand is all about. 

 

When used in conjunction with other marketing efforts, video can be an excellent way to drive traffic to your site. In addition, video can also be used to boost conversion rates by providing viewers with additional information about your products or services. When used effectively, video is a powerful tool that can help to drive traffic and boost sales.

 

Build Brand Awareness and Recognition

A video campaign is one of the most effective ways to build brand awareness and recognition. By creating engaging video content, you can reach a wide audience and generate interest in your product or service. 

 

Furthermore, video campaigns are highly shareable, meaning that your message can reach an even larger audience through social media and online word-of-mouth. While video campaigns can be expensive to produce, they offer a significant return on investment by helping you to build a strong and recognizable brand.

 

Improve Customer Satisfaction and Loyalty

Today's consumers are looking for a more personalized and interactive experience with the brands they buy from. They want to feel like they are being listened to and that their needs are being met. Video can be a powerful tool to help improve customer satisfaction and loyalty. 

 

By using video, businesses can provide a more personalized experience for their customers. Customers can see the faces of customer service representatives and get a sense of the company culture. They can also see how products are used and get a better understanding of how the company works. Video can help businesses build trust with their customers by showing them that they are transparent and accessible. As a result, businesses that use video can expect to see an increase in customer satisfaction and loyalty.

 

Improve Search Engine Optimization (SEO) Rankings

Video is a powerful marketing tool. In addition to increasing engagement and providing an engaging format for users, video can also help to improve your website's SEO. Video content is often more shareable than other types of content, which can help to attract links and social signals. By adding transcripts and descriptive tags, you can make your videos more accessible to search engines. As a result, including video on your website can be a great way to boost your SEO rankings.

 

Video is a powerful medium that can be used in a variety of ways to help you achieve your marketing goals. From increasing brand awareness and driving website traffic, to building customer loyalty and boosting conversion rates, video has the potential to help you achieve success online. In order to get the most out of video, it’s important to understand how it can be integrated into your overall digital marketing strategy. Our team would be happy to help you do just that. Schedule a free 30 minute strategy call today and let us show you how video can work for your business.

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